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Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like Google, people search YouTube to get an answer to … [Read more...] about Should I put my Company Podcast on YouTube?

However, effective long-term podcast promotion is based on having a quality product whose promotion strategy will allow it to be discovered over years without spending money on advertising. This effort will increase reach and improve brand awareness for your company.   I have two successful … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free

We have all seen the Tweets, "Check out my new podcast."  After a few of those, many podcasters say Twitter doesn't work.  Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some reports where Facebook is out of inventory, with a result in … [Read more...] about Why Most Podcast Promotion on Twitter Fails

Here is a question from a LinkedIn group:  The answer is staring the questioner in the face:  if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. Not only is LinkedIn free, can be highly targeted, but it also has tons of members.  After all, recent … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn

Everyone with a podcast wants more downloads. How can your podcast be discovered?  Start with the behavior of listeners.  From Patagonia to Portland everybody uses Google. Internet Live Stats estimates about 63,000 search queries per second.  One differentiator is to have a successful show notes … [Read more...] about What’s Working Today for your Show Notes Page [2020]

One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost  Further, the opportunities are endless; current estimates are 700,000 podcasts and almost all are looking for guests. If your phone is not ringing off the hook with … [Read more...] about How to Become a Guest on a Podcast (2020)

Some estimate there are over 750,000 podcasts. Up until May of 2019, if you wanted to find a podcast you would troll through Apple Podcasts and find something interesting. In the spring of last year, Google started ranking and indexing podcasts. This allows every company to have their podcast found … [Read more...] about More speed, more listeners. Getting more podcast traffic

November of 2019 sees the the 13th anniversary of Federal Tech Talk. 619 hour long interviews. It is a weekly show focusing on the $80 billion-dollar federal information technology market.  There are lessons to be mined in those interviews that can help you improve your podcast. Fire … [Read more...] about 10 Simple Lessons from 600 Podcast Interviews