https://youtu.be/UxyVT3082Nw Here is a question from a LinkedIn group: The answer is staring the questioner in the face: if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. LinkedIn is free, can be highly targeted, and also has a … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn
https://www.youtube.com/watch?v=IooH17pwdy8 One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost Further, the opportunities are endless; current estimates are 1,000,000 podcasts and almost all are looking for guests. If … [Read more...] about How to Become a Guest on a Podcast (2021)
https://www.youtube.com/watch?v=yFYgMiPx1JQ&t=8s Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like … [Read more...] about Should You Put Your Podcast on YouTube?
https://youtu.be/tqte7pD2gxQ In April, Apple announced it had over one million podcasts in its directory. Adding to this total, many companies launched podcasts during the COVID crisis. … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free
https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweet, "Check out my new podcast." After a few of those, many podcasters say Twitter doesn't work. Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails
https://youtu.be/geeP5azEXBY The best tool for promotion is not to spend $1,000 on a microphone or $25,000 for a freelance audio engineer from NPR, but to strategically design a show notes page that showcases the value you can bring to the searcher. To my mind, there are nine … [Read more...] about What’s Working Today for your Show Notes Page 
One of the best ways to promote your company is to appear on other podcasts. New listeners will extend your company reach. However, you are leaving money on the table if you don’t wring out every available part of this promotion opportunity. Taking advantage of your podcast appearance boils down to … [Read more...] about Small Business Guide to Guest Podcast Appearance