Podcasting Topics

Updated May 23, 2022  Here is a question from a LinkedIn group about how to promote a podcast:  The answer is staring the questioner in the face:  if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. LinkedIn is free, can be … [Read more...] about 10 Simple Ways to Promote Your Podcast on LinkedIn

Updated June 27, 2022 During COVID, we hit a podcasting tipping point when Apple announced it had two million podcasts. If you are one of those intrepid pioneers, you have encountered your share of stress.When it comes to making money on your podcast, the value is much more than downloads. For a … [Read more...] about How You can Leverage Your Podcast Downloads to Make an Impact

Updated May 23, 2022  This article will cover a suggested framework for effective Tweets called the “Hook, Handle, and Hashtag" method.   Hook the listener with a great pitch Include the handle of thought leaders in your area Research #hashtags and use the popular ones Always use an image to tell … [Read more...] about Twitter Promotion: How You Can Use Twitter to Reach More People Than Ever Before

Updated December 23, 2022  One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost. Further, the opportunities are endless; current estimates are 2,000,000 podcasts and almost all are looking for guests. Studies have shown that only … [Read more...] about How to Become a Guest on a Podcast (2023)

Updated June 10, 2022 Podcasting is a powerful long-term marketing strategy that will involve many guests. Eventually, you will run out of people to invite. Because of that fact, you should always be working your guest list and have a dozen guests lined up.  If someone cancels, you can replace … [Read more...] about 5 Ways You can Get Better Guests on Your Podcast so you can Increase Downloads

Updated June 2, 2022 Be careful. The most successful breakthrough podcast, Serial, is audio only. Generally speaking, companies who have podcasts value developing a long term relationship with the audience. This allows for increased reach and brand awareness.  That is the main argument against just … [Read more...] about Can You Increase Downloads for Your Podcast by Putting it on YouTube?

Updated June 20, 2022 This article assumes you have gotten an invitation to appear on a podcast. Great work!  One of the most cost effective ways to promote your company is to appear on other podcasts.  Here are nine ideas to leverage that appearance: Look at Apple Podcasts Go to Google TrendsCome … [Read more...] about You Will Love These 9 Tactics to Turn a Podcast Appearance into Gold

Updated June 28, 2022 Joe Rogan’s $100 million contract has made everyone think about starting a podcast. All you do is sit in front of a microphone and have a conversation, right?In fact, 50% of all podcasts fail.Success in podcasting can start with a great launch.  Here are four actions to take … [Read more...] about Podcast Launch Optimization: 4 Guidelines to Guarantee Your Success