November of 2019 sees the the 13th anniversary of Federal Tech Talk. 619 hour long interviews. It is a weekly show focusing on the $80 billion-dollar federal information technology market. There are lessons to be mined in those interviews that can help you improve your podcast. Fire … [Read more...] about 10 Simple Lessons from 600 Podcast Interviews
Small Business Guide to Guest Podcast Appearance
One of the best ways to promote your company is to appear on other podcasts. New listeners will extend your company reach. However, you are leaving money on the table if you don’t wring out every available part of this promotion opportunity. Taking advantage of your podcast appearance boils down to … [Read more...] about Small Business Guide to Guest Podcast Appearance
Podcast Remote Recording Like a Boss
This “quality” question seems to pop up regularly on Facebook and LinkedIn podcast groups. You may ask how to record a remote podcast. Many answers dazzle the reader with knowledge of compression algorithms and favorite microphones. These obsessive discussions sound like purists … [Read more...] about Podcast Remote Recording Like a Boss
Show Me the Money: Real World Podcast Costs
World-renown marketing expert Seth Godin says podcasting is the new blogging. Apple announces over 500,000 podcasts. This combination makes for a perfect storm for CEOs. They suspect a podcast can increase reach and build community but have no idea what a podcast costs. If a business is going to … [Read more...] about Show Me the Money: Real World Podcast Costs