Podcasting Topics

Joe Rogan’s $100 million contract has made everyone think about starting a podcast. All you do is sit in front of a microphone and have a conversation, right?In fact, 50% of all podcasts fail.Here are four actions to take before you release your first interview to make sure your podcast is a … [Read more...] about Do these 4 Things Before You Launch Your Podcast

To stimulate creativity, sometimes you must do the unexpected.January 2021. Everybody was in a funk.  Before COVID, I would generate new ideas for podcast promotion by attending conferences, meetings, and lunches. My creative juices were severely depleted. As a confessed extrovert, ideas come to me … [Read more...] about Podcast Promotion and Intermittent Fasting

Podcast guru Rob Walch has stated there are more dead podcasts than live ones.  Other podcast commentators suggest a failure rate of around 50%. “There are more dead podcasts from anchor and Apple podcasts than there are podcasts dead or alive from all other podcast hosts combined.”  Rob Walch, … [Read more...] about Seven Mistakes You Will Make with Your Podcast

https://www.youtube.com/watch?v=PrZWX8Yln_M Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like Google, … [Read more...] about Should You Put Your Podcast on YouTube?

https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweet, "Check out my new podcast."  After a few of those, many podcasters say Twitter doesn't work.  Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails

https://youtu.be/UxyVT3082Nw Here is a question from a LinkedIn group:  The answer is staring the questioner in the face:  if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. LinkedIn is free, can be highly targeted, and also has a large … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn

https://www.youtube.com/watch?v=IooH17pwdy8 One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost  Further, the opportunities are endless; current estimates are 1,000,000 podcasts and almost all are looking for guests. If your … [Read more...] about How to Become a Guest on a Podcast (2021)

https://youtu.be/ohGUz67HR_o Even someone with years of broadcast experience makes mistakes when they set up remote interviews. I have spent the past fourteen years recording weekly interviews for Federal News Network. Last year, they invested millions into state-of-the-art recording … [Read more...] about 10 Remote Podcasting Secrets