Podcasting Topics

Podcasting is a powerful long-term marketing strategy that will involve many guests. Eventually, you will run out of people to invite. Because of that fact, you should always be working your guest list and have a dozen guests lined up. If someone cancels, you can replace them and not impact your … [Read more...] about How to Get Guests on Your Podcast

For increasing reach and brand awareness, videos are fleeting, podcasts have punch. COVID changed the world of marketing. Today, most companies are trying to assign a larger portion of their marketing budget to some kind of a digital marketing presence. The dilemma is how much to assign to which … [Read more...] about Marketing Dilemma: $30K into a Video or a Podcast?

Joe Rogan’s $100 million contract has made everyone think about starting a podcast. All you do is sit in front of a microphone and have a conversation, right?In fact, 50% of all podcasts fail.Here are four actions to take before you release your first interview to make sure your podcast is a … [Read more...] about Do these 4 Things Before You Launch Your Podcast

Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like Google, people search YouTube to get an answer to a specific question.  · A typical YouTube search will answer with a short … [Read more...] about Should You Put Your Podcast on YouTube?

https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweet, "Check out my new podcast."  After a few of those, many podcasters say Twitter doesn't work.  Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails

https://youtu.be/L3e9uPlj4YQ Here is a question from a LinkedIn group:  The answer is staring the questioner in the face:  if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. LinkedIn is free, can be highly targeted, and also has a large … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn

https://www.youtube.com/watch?v=raT8uuC1gSU One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost  Further, the opportunities are endless; current estimates are 1,000,000 podcasts and almost all are looking for … [Read more...] about How to Become a Guest on a Podcast (2022)