Podcasting Topics

https://www.youtube.com/watch?v=yFYgMiPx1JQ&t=8s Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. … [Read more...] about Should You Put Your Podcast on YouTube?

https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweet, "Check out my new podcast."  After a few of those, many podcasters say Twitter doesn't work.  Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails

https://youtu.be/UxyVT3082Nw Here is a question from a LinkedIn group:  The answer is staring the questioner in the face:  if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. LinkedIn is free, can be highly targeted, and also has a … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn

https://www.youtube.com/watch?v=IooH17pwdy8 One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost  Further, the opportunities are endless; current estimates are 1,000,000 podcasts and almost all are looking for guests. If … [Read more...] about How to Become a Guest on a Podcast (2021)

https://youtu.be/ohGUz67HR_o Even someone with years of broadcast experience makes mistakes when they set up remote interviews. I have spent the past fourteen years recording weekly interviews for Federal News Network. Last year, they invested millions into state-of-the-art recording … [Read more...] about 10 Remote Podcasting Secrets

https://youtu.be/tqte7pD2gxQ In April, Apple announced it had over one million podcasts in its directory. Adding to this total, many companies launched podcasts during the COVID crisis. … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free

https://www.youtube.com/watch?v=3irYBuculIk August 2019. Google started indexing and ranking podcasts.  This is an earth-shaking change that directly benefits podcasters. Recent statistics show that Google reports seven billion searches a day; this change virtually opens the floodgates for … [Read more...] about Did You Make These 5 Mistakes with Apple Podcasts?

https://youtu.be/geeP5azEXBY The best tool for promotion is not to spend $1,000 on a microphone or $25,000 for a freelance audio engineer from NPR, but to strategically design a show notes page that showcases the value you can bring to the searcher.  To my mind, there are nine … [Read more...] about What’s Working Today for your Show Notes Page [2021]