Joe Rogan’s $100 million contract has made everyone think about starting a podcast. All you do is sit in front of a microphone and have a conversation, right?In fact, 50% of all podcasts fail.Here are four actions to take before you release your first interview to make sure your podcast is a … [Read more...] about Do these 4 Things Before You Launch Your Podcast
Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like Google, people search YouTube to get an answer to a specific question. · A typical YouTube search will answer with a short … [Read more...] about Should You Put Your Podcast on YouTube?
For increasing reach and brand awareness, videos are fleeting, podcasts have punch. COVID changed the world of marketing. Today, most companies are trying to assign a larger portion of their marketing budget to some kind of a digital marketing presence. The dilemma is how much to assign to … [Read more...] about Marketing Dilemma: $30K into a Video or a Podcast?
https://youtu.be/tqte7pD2gxQ In April, Apple announced it had over one million podcasts in its directory. Adding to this total, many companies launched podcasts during the COVID crisis. … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free
https://www.youtube.com/watch?v=3irYBuculIk August 2019. Google started indexing and ranking podcasts. This is an earth-shaking change that directly benefits podcasters. Recent statistics show that Google reports seven billion searches a day; this change virtually opens the floodgates for people to … [Read more...] about Did You Make These 5 Mistakes with Apple Podcasts?
https://youtu.be/geeP5azEXBY One way to attract listeners to your podcast is to improve you ability to be discovered on Google. How can your podcast be discovered? Start with the behavior of listeners. From Patagonia to Portland everybody uses Google. Internet Live Stats estimates about 40,000 … [Read more...] about What’s Working Today for your Show Notes Page 
One of the best ways to promote your company is to appear on other podcasts. New listeners will extend your company reach. However, you are leaving money on the table if you don’t wring out every available part of this promotion opportunity. Taking advantage of your podcast appearance boils down to … [Read more...] about Small Business Guide to Guest Podcast Appearance