https://www.youtube.com/watch?v=3irYBuculIk August 2019. Google started indexing and ranking podcasts. This is an earth-shaking change that directly benefits podcasters. Recent statistics show that Google reports seven billion searches a day; this change virtually opens the floodgates for … [Read more...] about Did You Make These 5 Mistakes with Apple Podcasts?
https://youtu.be/ohGUz67HR_o Even someone with years of broadcast experience makes mistakes when they set up remote interviews. I have spent the past fourteen years recording weekly interviews for Federal News Network. Last year, they invested millions into state-of-the-art recording … [Read more...] about 10 Remote Podcasting Secrets
Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. Much like Google, people search YouTube to get an answer to … [Read more...] about Should I put my Company Podcast on YouTube?
https://youtu.be/tqte7pD2gxQ In April, Apple announced it had over one million podcasts in its directory. Adding to this total, many companies launched podcasts during the COVID crisis. … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free
https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweets, "Check out my new podcast." After a few of those, many podcasters say Twitter doesn't work. Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails
https://youtu.be/UxyVT3082Nw Here is a question from a LinkedIn group: The answer is staring the questioner in the face: if you have a business-to-business podcast, then LinkedIn is the perfect place to get listeners. Not only is LinkedIn free, can be highly targeted, but it also has … [Read more...] about 10 Simple Ways to Promote your Podcast on LinkedIn
Everyone with a podcast wants more downloads. How can your podcast be discovered? Start with the behavior of listeners. From Patagonia to Portland everybody uses Google. Internet Live Stats estimates about 63,000 search queries per second. One differentiator is to have a successful show notes … [Read more...] about What’s Working Today for your Show Notes Page 
One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost Further, the opportunities are endless; current estimates are 700,000 podcasts and almost all are looking for guests. If your phone is not ringing off the hook with … [Read more...] about How to Become a Guest on a Podcast (2020)