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To stimulate creativity, sometimes you must do the unexpected.January 2021. Everybody was in a funk.  Before COVID, I would generate new ideas for podcast promotion by attending conferences, meetings, and lunches. My creative juices were severely depleted. As a confessed extrovert, ideas come to me … [Read more...] about Podcast Promotion and Intermittent Fasting

Podcast guru Rob Walch has stated there are more dead podcasts than live ones.  Other podcast commentators suggest a failure rate of around 50%. “There are more dead podcasts from anchor and Apple podcasts than there are podcasts dead or alive from all other podcast hosts combined.”  Rob Walch, … [Read more...] about Seven Mistakes You Will Make with Your Podcast

https://www.youtube.com/watch?v=yFYgMiPx1JQ&t=8s Casually putting a company podcast on YouTube is a recipe for disaster. Podcasting and YouTube are completely different vehicles to connect with your audience. YouTube is owned by Google and is the second most popular search engine. … [Read more...] about Should You Put Your Podcast on YouTube?

https://www.youtube.com/watch?v=_BKR2L_jd9Q&t=1s We have all seen the Tweet, "Check out my new podcast."  After a few of those, many podcasters say Twitter doesn't work.  Twitter is an underrated way to promote a podcast. Ads on Facebook and other platforms are saturated. There are some … [Read more...] about Why Most Podcast Promotion on Twitter Fails

https://www.youtube.com/watch?v=IooH17pwdy8 One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost  Further, the opportunities are endless; current estimates are 1,000,000 podcasts and almost all are looking for guests. If … [Read more...] about How to Become a Guest on a Podcast (2021)

https://youtu.be/ohGUz67HR_o Even someone with years of broadcast experience makes mistakes when they set up remote interviews. I have spent the past fourteen years recording weekly interviews for Federal News Network. Last year, they invested millions into state-of-the-art recording … [Read more...] about 10 Remote Podcasting Secrets

https://youtu.be/tqte7pD2gxQ In April, Apple announced it had over one million podcasts in its directory. Adding to this total, many companies launched podcasts during the COVID crisis. … [Read more...] about 12 Insider Secrets for Promoting Your Podcast for Free